THE PORTFOLIO
The objective, my role, and the outcome behind each project. The venue choices, creative decisions, operational details, and results show how I work.
EXECUTIVE PROGRAM / ION
My pièce de résistance: six months of remote planning across time zones, 120+ global C-suite leaders, and a Ritz-Carlton setting on the Arabian Gulf. Interactive solution showcases replaced traditional booths. The result: $4M in pipeline.
VIP EXPERIENCE / MARKEM-IMAJE
I curated a VIP experience for Markem-Imaje’s ultra-high-net-worth guests at Aerosmith’s Las Vegas residency, managing arrivals, individual itineraries, and the evening’s hospitality.
FLAGSHIP EXHIBIT / MARKEM-IMAJE
52 × 48 feet—approximately 2,500 square feet. More than 50 international staff and daily Innovation Seminars. The result: 1,200+ qualified leads and 300% ROI.
12-CITY ROADSHOW / MARKEM-IMAJE
A winery instead of another conference room. Twelve cities. $1.5M in pipeline. The venue was part of the strategy.
GLOBAL WEBINARS / ION
Built from zero: the program, platform workflows, assets and rehearsals. Twelve programs. 4,000 executive attendees.
COMMUNITY / LIVE PRODUCTION
Santa’s Workshop, an illuminated candy lane and a helicopter arrival. Corporate production standards on a city budget. 3,000 people came.
BRAND & WEBSITE / MBE STUDIO
A veteran with a craft, a name, and a dream. I revamped her brand, created the logo, and designed the website and business cards to give her work the presence it deserved.
BRAND, WEBSITE & AI / MBE
I built the new version of this site in two days, using AI for design and implementation while directing the strategy, voice, and imagery. Concurrent workflows kept the work moving. My experience building MBE and other projects led me to help others learn the tools.
Corporate programs reflect work from my career. MBE Studio projects are identified separately.
LET’S TALK
I’m open to full-time events or marketing leadership roles and freelance projects. If you need someone who brings creative direction, operational ownership and technology fluency together, let’s talk.
Let’s talk