EXECUTIVE CLIENT PROGRAM / ION
Ritz-Carlton Dubai
My pièce de résistance. Six months. 120+ C-suite leaders. $4M in pipeline.
The Ask
Re-establish brand authority in MENA through a high-stakes executive program for 120+ global C-suite leaders at the Ritz Carlton Jumeirah Beach.
My role
I owned six months of remote planning and delivery, aligning distributed teams across time zones and coordinating the venue, product experience, and executive hospitality.
The Challenge
The program needed to rebuild ION’s regional presence and create useful business conversations with oil-and-gas C-suite leaders. Product demonstrations and hospitality had to serve that objective.
The Solution
I replaced traditional booths with interactive solution showcases: dedicated demonstration stations where executives could explore the products. The setting brought together the Arabian Gulf, Ain Dubai, and Ritz-Carlton hospitality; the program kept the technology and business conversations at the center.
PROJECT OUTCOME
The Results
$4M in pipeline generated. Deals signed on-site. An executive program that put ION’s technology in front of 120+ C-suite leaders and moved business forward.