MARY RUIZ
GLOBAL EVENTS · MARKETING · CREATIVE DIRECTION
I build events and help brands grow, whether I’m bringing global leaders together or giving a new business its first real presence. The work starts with an idea. What happens next is where I come in.
MARKEM-IMAJE / FLAGSHIP EXHIBIT
52 × 48 ft. · Approx. 2,500 sq ft. · 50+ international staff.
I’ve worked inside SaaS, fintech, cloud, and industrial companies, and helped small-business owners build their brands. I bring creative direction, operational ownership, and technology fluency to both.
Continents · Global experience
Pipeline · ION Dubai program
Qualified leads · Markem-Imaje exhibit
Year-over-year savings · Markem-Imaje
ROI · Markem-Imaje exhibit
01 / SELECTED WORK
The strategy, my responsibilities, and the results behind each project.
EXECUTIVE PROGRAM / ION
My pièce de résistance: six months of remote planning across time zones, 120+ global C-suite leaders, and a Ritz-Carlton setting on the Arabian Gulf. Interactive solution showcases replaced traditional booths. The result: $4M in pipeline.
VIP EXPERIENCE / MARKEM-IMAJE
I curated a VIP experience for Markem-Imaje’s ultra-high-net-worth guests at Aerosmith’s Las Vegas residency, managing arrivals, individual itineraries, and the evening’s hospitality.
BRAND & WEBSITE / MBE STUDIO
A veteran with a craft, a name, and a dream. I revamped her brand, created the logo, and designed the website and business cards to give her work the presence it deserved.
BRAND, WEBSITE & AI / MBE
I built the new version of this site in two days, using AI for design and implementation while directing the strategy, voice, and imagery. Concurrent workflows kept the work moving. My experience building MBE and other projects led me to help others learn the tools.
THE HOW / EVERY DETAIL, OWNED.02 / THE HOW
Feels like a cup of coffee
from where I stand.
I can see the guest experience and the run of show at the same time. I make the creative calls, manage the budget, and keep vendors and teams moving together. When plans change, I know what each decision means for the rest of the program.
See how I workTHE PEOPLE WHO’VE SEEN IT FIRSTHAND
Whether it was HIMSS, Channel Partners, or any of our smaller events, you always came up with an exciting theme, a very creative way of implementing and promoting it — and most importantly — flawless execution.
Mary has an ability to combine imagination with resourcefulness — she finds smart, budget-conscious ways to bring ideas to life. Constraints rarely slow her down; instead, they seem to inspire her best thinking. She commands large-scale client-facing events with confidence and delivers results that leave a lasting impression.
Mary brought the most passionate mind to the planning and execution of our biggest trade shows. She organized everything from the final look of success backward through construction and logistics, taking stress out of the equation. When the doors opened, we were always free to focus 100% on the clients. She is a true partner who can be trusted with a major project.
Reliable, responsive, solution-oriented, and always willing to help even when timelines are tight. She brings a strong sense of structure to execution and keeps teams aligned without adding complexity.
THE PERSON BEHIND THE WORK
Sometimes the playbook exists. Sometimes I write it. Either way—I don’t wait.
My career began as the second employee at a telecom startup in Caracas. It grew across industries and continents—and taught me to make every resource count and show up before there’s a plan.
Meet the person behind the workAfter 15 years marketing SaaS, fintech, and cloud services, AI was a natural next tool. Building this site and other projects led me to help others learn to use it, too.
See how mbe·ai can helpLET’S TALK
I’m open to full-time events or marketing leadership roles and freelance projects. If you need someone who brings creative direction, operational ownership and technology fluency together, let’s talk.
Let’s talk