BRAND & WEBSITE / MARY BRAND EXPERIENCES
Mary Brand Experiences
I used AI to build my own brand. The decisions were mine.
The Ask
Build a complete brand from zero — strategy, identity, website, marketing plan, and business plan — using AI as the engine.
My role
I developed the positioning, wrote the content, directed the creative, and built the original Wix website. I also developed the marketing and business plans. For the redesign, I set the strategy, brand standards, imagery, and portfolio priorities, using AI to support design and implementation.
The Challenge
A layoff. No agency. No roadmap. I had to learn the tools while building a business—and keep the strategy, copy, design, and marketing moving together without losing accuracy or my own voice.
The Solution
I used Claude, Gemini, Jasper, Wix, Canva, and Grammarly across brand strategy, copywriting, design, website development, and marketing planning. I created concurrent workflows so different parts of the business could progress in parallel, with reviews to keep facts, brand standards, and approved decisions consistent.
The instrument was AI. The brain was mine. I chose the direction, evaluated the output, and checked the work. Self-taught. Nothing outsourced.
ORIGINAL BRAND BUILD
The Results
The original MBE brand and Wix website were built from zero in 60+ hours, bringing strategy, identity, copy, web design, marketing planning and business planning together.
The redesign strategy.
I built the new version in two days. The redesign put the scale of my work first, then gave each project its own case study: the objective, my role, and the outcome. I directed the brand, copy, imagery, and user experience, with AI supporting design and implementation.
Employers could see the leadership and execution behind the results. Clients could find the services relevant to their business, with direct routes to MBE Studio, Estudio Creativo, and mbe·ai. Separate pages gave each audience a useful next step without flattening my experience into a few taglines.