TECHNOLOGY ROADSHOW / SELECTED CAREER WORK
The venue was the strategy.
12 cities · $1.5M pipeline
The Ask
Bring Markem-Imaje's innovation seminars to Fortune 500 clients and prospects across 12 cities — in rooms that made them pay attention before the first slide.
My role
I selected venues that supported the technology story and coordinated a 12-city program for Markem-Imaje clients and prospects. Each setting had a job to do before the first slide.
The Challenge
The wrong room kills the message before it starts. Twelve cities meant twelve chances to get it right — or lose the room entirely.
The Solution
No conference rooms. Chose Niner Wine Estates — a sustainable Paso Robles winery — because a technology brand that innovates deserves a venue built the same way. High-end venue suites for every other stop.
PROJECT OUTCOME
The Results
12 cities. $1.5M pipeline generated. The venues became the conversation starter — the technology closed it.