Mary Brand Experiences
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COMMUNITY EVENTS / LIVE PRODUCTION

Light Up Brookhaven

3,000 attendees · earned media coverage

Santa’s Workshop live production at Light Up Brookhaven
Selected community-event production from my career portfolio.

The Ask

Transform a standard municipal holiday event into a destination experience that elevated community engagement and earned media visibility.

My role

I developed the themed experience and its production: the Santa’s Workshop stage, illuminated candy lane and Santa’s arrival, bringing corporate production standards to a municipal event.

The Challenge

Corporate-level production standards on a city budget. Every activation had to be original, branded, and memorable.

The Solution

Santa's Workshop stage. Illuminated candy lane. Ferrari-style golf cart for Santa's helicopter arrival. Multi-sensory themed activations throughout the entire venue.

PROJECT OUTCOME

The Results

3,000 attendees. Boosted foot traffic. Earned media coverage. A city event that felt like a production.

See my expertise

A role. A project.
The right fit.

I’m open to full-time events or marketing leadership roles and freelance projects. If you need someone who brings creative direction, operational ownership and technology fluency together, let’s talk.